90% of the information transmitted to the brain is visual and most people are what are called ‘visual learners’. Because of the way our brains work, we retain visual information i.e. infographics, much more readily than information received by audio or text.

Not only are neat visuals fun to look at, but 46.1% of people report that they judge the credibility of a website by its design. If you create a great-looking infographic video you’ll look authoritative, people will trust you and will be far more likely to listen to your message.

There’s no denying it, everyone loves a good statistic. They’re short and easily digestible while increasing our understanding of the world. But more than that, if you choose your statistics and facts carefully, and structure the delivery just right, they can be totally hilarious too.

It’s become so easy to share videos on social media that popular ones can get several million views. If you make a fun and entertaining video infographic, people will share it with their friends and it will be seen by lots of people. If it’s on your website, people might also backlink to it, making it far more likely to rank higher in Google searches.

Imagine how many words it would take to accurately describe a picture. The picture communicates this information instantly! Stories told visually convey meaning far faster than any other medium, which means you can pack far more information into a much more compact space.